Yardley London

YardleyLondon. is committed to protecting the online privacy of visitors to its website. At YardleyLondon.we intend to give you as much control as possible over your personal information. The purpose of our Privacy Policy is to inform you about the types of information we gather about you when you visit our site(s), how we may usethat information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, the information.

Our site(s) may contain links to other websites, including websites directed to children. We have no control over the privacy practices or the content of any of our businesspartners, advertisers, sponsors or other sites to which we provide links fromour sites. You should check the applicable privacy policy of the websitesponsor when linking to other websites.

I. PersonalInformation That We Collect

Wemay request that you supply us with personal information, including your name,email address, postal address, home or work telephone number, credit cardnumber (only if you choose to purchase a product online), for such purposes as correspondence, making a purchase, or participating in online contests or surveys. If you choose to give us personal information via the Internet that weor our business partners may need to correspond with you, to process an orderor to provide you with a subscription, for example--then it is our intent tolet you know how we will use such information. Like many other commercialsites, our site(s) may utilize a standard technology called a"cookie" to collect information about how our site is used. Cookieswere designed to help a website recognize a user's browser as a previousvisitor and thus save and remember any preferences that may have been set whilethe user was previously browsing the site. Our cookie cannot retrieve any otherdata from your hard drive or pass on a computer virus. Our website(s) may usecookies to enhance your visit. Cookies can securely store a user's password,personalize web home pages, identify which parts of a site have been visited orkeep track of selections, such as those selected in a "shoppingcart." Our cookies may collect a domain name (for example,"aol.com" or "netcom.com") and track a path through our webpages. We only use "cookies" to gather the information indicated inthis policy and do not use cookies to gather personal identifying informationabout you (such as your name) without your consent. We may require you tosupply us with personal information (demographic information such as age,gender, income, education, address, zip codes, etc.) during a"registration" process online. We use this general information in statisticalform to understand our site's demographics, such as percentage of male andfemale users, geographic location, age ranges, or a combination of these orother demographics. We may also require registration in some circumstances tocontact users when necessary, such as with online offers or specials offered byCityMade, Inc.. As detailed below, we will not share specific information aboutyou to advertisers or third parties without your consent. The Company is notresponsible for events arising from the distribution of the registrationinformation if you choose to publicly post or share that information.

II. Use of UserInformation

Wemay perform statistical analyses of aggregate (group) user behavior. Thisallows us to measure relative consumer interest in the various areas of ourwebsites for product development and placement purposes. Any information wecollect is used for our own internal purposes to improve the content of thewebsite(s), to enhance users' experiences when visiting our site(s), tocustomize the content and/or layout of our pages, and to provide the servicesrequired by an individual user. We do not use personal identifying informationfor any reason that is not disclosed either in this Privacy Policy or at thetime the information is requested. Aside from an automatic reply to an emailreceived by us, it is our intent not to email to you unless you request aparticular service, or consent to being contacted by email. There may beinstances where you will have the opportunity to subscribe to an email listthat will send information about the site or our advertisers to your emailaddress, but after an initial mailing gauging your interest this will becontinued only with your permission and consent.

Some third-partyadvertising companies may utilize certain technologies to deliver specificadvertisements, which appear on pages throughout this website, to the site'susers. These companies may collect, store and use non-personally identifiableuser information. If you want to prevent a third-party advertiser fromcollecting such user information, you may either visit each third partyadvertiser's website directly and opt-out. Customers who've purchased from ouronline store may also receive periodic mailings regarding new products andservices.

III. Disclosure toThird Parties

Wedo not share personal identifying information with any third party without yourpermission. We disclose only in aggregate (group) form our statistical analysesor demographics of users to third parties, such as advertisers or otherbusiness partners. This aggregate information does not include names or emailaddresses. In some instances, we operate shared websites with businessesaffiliated with us. Our Privacy Policy will apply to these websites. PLEASE BEAWARE that when you voluntarily disclose personal information (such as yourname or email address) in message boards and other public forums or to thirdparties, that information may be collected by others outside our control andmay result in unsolicited messages from others.

IV. Accuracy of UserInformation

Questionsregarding our Privacy Policy, the accuracy of your personal information or theuse of the information collected should be directed via email toinfo@madeinbuffalo.com or you can reach us by telephone at : 1-866-248-9623. You also can write usat: Yardley LondonCustomer Service
2205 Kenmore Avenue, Suite 108
Buffalo, New York 14207

These privacy policiesare effective as of August 1, 2003. We reserve the right to change this Policyat any time, and will post any changes to this Privacy Policy as soon as theygo into effect.

V. Security ofInformation

Weseek to ensure the security of personal information submitted by our users.When collecting credit card information for online purchases, we offer secured-servertransactions that encrypt your information in transit to thwart someone fromintercepting it and misusing it. We also use a third party and the industryleader to protect this information. For more information on our provider,please visit www.verisign.com When we collect other information from our users,it is stored in an area to which the general public does not have access.

VI. SuppressionProcedures

Tobe suppressed from future marketing announcements, send an email to info@yardleylondon.com. In the subject, typeUNSUBSCRIBE. In the body of the email, please include the information you wouldlike us to suppress from future mailings or information you do not want us toshare with other reputable organizations. (Name, Company, Address, POBox/Suite/Department, City, State, Zip, Email, Phone, Fax

VII. Permission toUse of Materials

Theright to download and store or output the materials in our site(s) is grantedfor the user's personal use only, and materials may not be reproduced in anyedited form. Any other reproduction, transmission, performance, displays orediting of these materials by any means mechanical or electronic without theexpress written permission of the Company is strictly prohibited. Users wishingto obtain permission to reprint or reproduce any materials appearing on thissite may contact us at info@yardleylondon.com